Online Fundraising

I decided to look at Food for the Poor's website to see if I could learn anything about its growth from its site alone. There are many things I do not know about the charity—but neither do many people considering making a donation. Often, all someone has to go by is a website. So, what’s happening on its siteI decided to look at the charity's website to see if I could learn anything about its growth from its site alone. There are many things I do not know about Food for the Poor—but let’s face it, neither do many people considering making a donation. Often, all someone has to go by is an organization's website. So, how is Food for the Poor using its site to engage donors?...

Apple has had a rule that banned iOS apps from collecting funds for charities or fundraisers via Apple Pay. That means if they collected funds, it would have to take place outside the app, such as through a browser or text. Apple also made it difficult for nonprofits to collect in-app donations without incurring huge…

#GivingTuesday, the Global Day of giving, is Nov. 29, 2016. CauseVox has thought a lot about best practices for a #GivingTuesday campaign. But when we started thinking about our own plans, we realized there are also some very real ways to burn your #GivingTuesday campaign to the ground. Some worst practices, if you will. So, here…

Apple announced yesterday that its payments service, Apple Pay, will now support the ability to make donations to nonprofits, starting immediately in the U.S. This includes Apple Pay on the web, where it can be integrated into websites’ checkout flow, as well as within mobile applications. The changes are rolling out just ahead of the…

It’s that time of year once again. #GivingTuesday and Dec. 31 are fast approaching. All charities are looking for year-end donations. However, are you forgetting something important? If you want to maximize year-end giving, you must seek planned gifts. Remember, not all planned gifts are deferred gifts; many are current contributions. Here are some types…

If you’re like most nonprofit marketers, you probably have a small communications staff. Chances are, it may be only you! Adopting a content-curation strategy can help you do more with less, while also establishing your thought-leadership among your community. Content curation often means shifting from being the source of content to becoming a valued resource that shares…

Nonprofit software developer Blackbaud is predicting record donations on #GivingTuesday, the global day of giving that takes place on the Tuesday after Thanksgiving. Established five years ago, #GivingTuesday encourages charitable giving following the Black Friday and Cyber Monday shopping days. Blackbaud is a founding partner of the movement, and has been tracking data on donations…

As charities increasingly deal with donors who expect more control over how their money is spent, a large humanitarian relief organization has developed a new online tool to give supporters a bigger say. Direct Relief, which concentrates on medical aid for emergencies and poverty-stricken regions, will begin testing a new online donor site next week,…

For those of us who have been in the technology industry for some time, Mary Meeker is a household name. Her annual reports about internet trends have been the go-to source for those trying to anticipate what will happen next with e-commerce, online advertising and internet usage, in general. She published her first report in…

By now you’ve heard about Giving Tuesday. This year, it’s on Nov. 29, and it’s billed as a global day to give back. Some people think it’s a great way to raise more revenue and find new donors. Others find it's a complete waste of time. Personally, I like the idea of a giving day,…