I’m not a particular fan of Giving Tuesday. In my experience as a staffer, I found it a time-suck. Worse, if your organization doesn't have a strong community profile (a “best-kept secret”), it’s time spent building recognition for Giving Tuesday, not for your organization. And of course, it doesn’t always raise much money, either.
Claire suggested hijacking Giving Tuesday and making it "Giving Thanks Tuesday." Instead of a day to give to our organizations, use the hype to thank the donors who make our organizations possible.