Multichannel

Blend in-person events, QR codes and digital storytelling so donors feel part of something bigger — online and off.

Multichannel donors give more and stay longer. Learn how to create them through intentional, cross-channel engagement.

The annual appeal still matters — but it needs a digital-age upgrade. Here’s how to modernize your approach to boost year-end results.

As your nonprofit clients work hard to engage supporters, direct mail can help them stand out. Here are six ideas to maximize response.

Knowing what campaigns prompted a gift is important, but often difficult. Here are some fixes to common attribution challenges.

Here are three mistakes nonprofits must know to avoid common pitfalls in omnichannel marketing efforts.

As nonprofits prioritize donor acquisition, engagement and retention for 2025, here are four actionable strategies can they implement.

Here are five things not to do when measuring the performance of your online fundraising and marketing programs.

Holidays evoke emotion, and nonprofit campaigns use emotion to drive action. Here’s how holidays can connect you with your audience.

The idea of developing a campaign can often feel daunting. Here is some guidance on what you need to do to have a successful campaign.