Fundraising

Wyss Foundation Commits $65M to African Parks to Secure Protected Areas in Africa
March 3, 2017 at 10:22 am

The Wyss Foundation today announced a commitment of up to $65 million to the South African-based conservation organization African Parks to support the protection and management of four existing parks in Rwanda and Malawi and to enable the nonprofit organization to conserve up to five new protected areas yet to be identified in other countries. African Parks,…

Do Your Donor-Cultivation Events Effectively Support Your Fundraising Goals?
March 3, 2017 at 10:17 am

When is a donor-cultivation event more about building your organization’s profile than it is about fundraising? How can you be sure that your “friendraiser” is actually moving you towards the achievement of your fundraising goals? Events can be great fun, excellent for networking and for catching up with people in the community, but sometimes I…

Google Commits $11.5M to Racial Justice Efforts
March 3, 2017 at 10:12 am

Google’s charitable arm is pumping $11.5 million into 10 organizations fighting for racial justice. The largest of Google.org’s new grants, $5 million, will go to the Center for Policing Equity. It’s a think tank based in New York that’s working with police departments and communities to create a database that tracks police interactions with citizens…

Top Peer-to-Peer Campaigns Decline for Fourth Year in a Row
March 2, 2017 at 10:37 am

Peer-to-Peer fundraising is a great way to engage your donors and get them to participate in some healthy, happy, fun physical activity. We are currently surrounded by a world promoting fitness and wellness. Just look around: From fitness tracker watches (FitBit, Apple Watch) to food tracking apps (MyFitnessPal, My Macros+) to the numerous amount of “#fitspos” out there popping up like dandelions—all of these things keep you motivated to stay healthy and find any excuse to engage in physical activity, right?...

Are Fundraisers Professionals?
March 2, 2017 at 10:22 am

Are those of us who earn our income as fundraisers professionals? Oddly, that’s something I never really considered. I’ve always considered myself a professional and strived to act accordingly. But seeing how the occasional few in the name of fundraising act dishonorably or even illegally to increase contributions and/or their income does certainly point to at least some who view fundraising as simply a way to earn a living...

The IKEA Foundation Calls on Funders to Step up, Save Lives in Yemen
March 2, 2017 at 8:44 am

Yemen is on the verge of social, economic and institutional collapse as a merciless war continues to rage. People are struggling to survive. Since the escalation of the conflict in March 2015, over 2 million people have fled their homes, putting host communities under pressure and leading to insufficient food and inadequate access to basic medical…

Study: Direct Payment Via ACH Improves Donor Retention
March 1, 2017 at 12:05 pm

One of the toughest challenges in our sector is getting donors to give time and time again—to get one-time donors to become repeat donors. Perhaps it’s showing donors the impact that the organization is making or having a mission powerful enough for donors to want to be a part of the organization. Perhaps simplifying the…

Peer-to-Peer Fundraising: The Red-Haired Stepchild Rebels
March 1, 2017 at 9:58 am

The first time I attended an Association of Fundraising Professionals meeting, I searched for the peer-to-peer fundraising sessions. There weren’t any. Each year I would go look, and there were never any sessions. Recently, a few are showing up, but they typically only involve peer-to-peer fundraising peripherally...

The No. 1 Habit of Successful Fundraisers
February 28, 2017 at 11:31 am

Just to say thank you. For years, we’ve heard that it takes 21 days to create a habit for the long haul. But in reality, it turns out that’s a bit of a myth. I say, commit to these daily calls, come hell or high water, for three months straight. Jot it down on your calendar and begin tomorrow—no ifs, ands or buts about it. And then, reach out. I want to hear from you. What habits are you embracing to ramp up your fundraising this year?...

The Giving Movement: It’s More Than Just #GivingTuesday
February 27, 2017 at 10:54 am

Giving Tuesday has revolutionized giving days. A movement that started in 2012 by 92nd Street Y and the United Nations Foundation, Giving Tuesday aims to “celebrate and encourage giving during a commercially focused season,” Jessie Salpeter, senior digital account executive for Chapman Cubine and Hussey, said during the DMA Nonprofit Federation Conference...