Donor Relationship Management

Planned giving relationships grow when nonprofits prioritize trust, mission, and donor experience over mechanics.

Ignoring mid-level donors weakens retention, revenue, and the major gifts pipeline — often before nonprofits realize it.

Giving isn’t a transaction — it’s a biological event. Here’s what neuroscience reveals about donor behavior and generosity.

Four insights show how AI, peer-to-peer events, emotional design and direct mail drive nonprofit fundraising innovation.

Where to find funders, how to set up transparent challenge matches and when to run them for maximum impact.

Multichannel donors give more and stay longer. Learn how to create them through intentional, cross-channel engagement.

Here’s why effective donor relations grounded in engagement, trust and purpose inspire donors to give more meaningfully.

Implementing a CRM can transform your nonprofit — or derail it. Here are five key steps to build a system that grows with your mission.

Data shows GivingTuesday donors are more likely to give again. Here’s how to turn that giving-day surge into sustained support.

Nonprofits relying on a few major donors face increasing financial risk. Here’s how expanding your base can create more stable funding.