Cause Marketing

10 Tips for Building Strong, Successful Corporate Sponsorships
December 8, 2009

The downturn in the economy has made corporate sponsors not only more limited in the amount of dollars available for potential sponsorships, but they also are more aware of the return on investment from their sponsorship and charitable donation dollars.

Lilly Surpasses United Way 2009 Campaign Goal
November 19, 2009

INDIANAPOLIS, November 16, 2009 — Eli Lilly and Company (NYSE: LLY) Chairman, President and Chief Executive Officer John Lechleiter today presented a $12 million check to the United Way. The check represents the contributions of Lilly's U.S. employees and retirees and a matching gift amount from the Lilly Foundation. The funds were raised for the Central Indiana chapter and other United Way chapters' 2009 fundraising campaigns. Lilly's gift locally represents nearly 25 percent of the United Way of Central Indiana's 2009 annual campaign goal.

CECP Releases New Data Report on Trends in Corporate Philanthropy
November 11, 2009

NEW YORK, November 11, 2009 — Today, the Committee Encouraging Corporate Philanthropy released the 2009 edition of Giving in Numbers, an annual report on corporate giving trends available for free download. Giving in Numbers offers a comprehensive analysis of 2008 corporate contributions drawn from 137 prominent companies, including 55 of the Fortune 100.

Cardinal Health Employees Donate More Than $2 Million to Nonprofit Organizations; More Than 1,600 Volunteer at Community Organizations
October 14, 2009

DUBLIN, Ohio, October 14, 2009 — During Cardinal Health's two-week campaign to encourage employees to give back to their communities, employees donated more than $2 million to local non-profit organizations, and more than 1,600 employees at 71 sites worldwide donated more than 2,800 hours of service through hundreds of volunteer service projects.

Piper Jaffray Enters Philanthropic Partnership With Youth, I.N.C. to Support 4th Annual Trading Day for Kids
September 28, 2009

MINNEAPOLIS and NEW YORK, September 28, 2009 — Piper Jaffray (NYSE: PJC), a leading, international middle market investment bank and institutional securities firm, and Youth, I.N.C. (Improving Nonprofits for Children), a nonprofit organization that improves the lives of New York City youth, announced today a philanthropic collaboration that will occur on October 21 with Youth, I.N.C.'s fourth annual Trading Day for Kids.

Travelers’ Fee Can Help Fight Diseases
September 24, 2009

September 22, 2009, The New York Times — A United Nations program that has raised $1.2 billion over the past three years for the treatment of H.I.V./AIDS, malaria and tuberculosis through a small fee added to airline tickets sold in 15 countries is going global.

In China, Philanthropy as a New Measuring Stick
September 23, 2009

HONG KONG, September 22, 2009, The New York Times — As the 10th anniversary of his company approached this month, Jack Ma sat down and penned a note to his 15,000 employees at Alibaba Group. The chief executive reflected briefly on the success of his enterprise, which in a decade has become an e-commerce juggernaut with more than 100 million users and has vaulted him into the ranks of China’s ultrarich. But the bulk of his message concerned another theme: philanthropy.