Have you hit anyone up this week? Have you twisted arms? Have you called in the big guns to help you lean on your best targets? Do those words make you cringe? I sure hope so. Because if they don’t, then you’ve got some serious work to do to reshape the way you think about fundraising…
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There is a lot of talk these days about fake news. Fake news is intentional misinformation. Falsehoods. I recall getting an email from a friend during the 2008 presidential election. The information presented was shocking, but appeared to be from a “reliable” news source. I spent 15 minutes on Google and found that the information was completely false…
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Digital outreach is a crucial component of how nonprofits engage with potential donors. The importance and reach of a nonprofit’s digital efforts require a dedicated professional—or more—to maintain them…
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Monthly giving is seeing double-digit increases in year-over-year growth, and for good reason. Nonprofits depend on a continuously scalable base of donors and revenue to fund their important missions and services. Among the many options in an organization’s fundraising portfolio, monthly giving offers a more reliable, steady income stream that is resilient to economic ups and downs…
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Evaluating—or re-evaluating—recruiting strategy, community outreach and ways to improve volunteer programs should include a thorough understanding of current trends and changes impacting the nonprofit sector. In conducting our latest research into the state of volunteerism and volunteer screening in America, we asked for feedback from more than 700 nonprofit professionals…
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I’ve seen great turnarounds in poor-performing nonprofits. I’ve also seen many fail terribly. To map out a plan for greater mission focus, increased impact, heightened leadership and transformational philanthropic support are invigorating. But to get to that vision, you must first deal with reality—where you are. And that often means making tough decisions…
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Ellen Cobb Church and Jennifer Mercer have teamed up to launch the Thrive Marketing Group, according to a company release. Thrive is a team of fundraising professionals who will take traditional fundraising strategies and combine them with new emerging insights and strategies to meet the needs of their clients.
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Most nonprofits work with agencies in the marketing and fundraising arena. But some of those relationships are not “healthy.” Is it about management style? Is this a “carrot versus stick” debate?…
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If your organization is in need of advertising agency-level work, there are two ways to go: lead the search for an outside agency or establish your creative team as the go-to in-house agency. If working with an outside agency is not feasible, consider positioning your in-house team as the in-house agency of record for the project. Here’s how…
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Scrutiny of the Wounded Warrior Project has increased since reports have questioned the nonprofit’s spending. It’s not known if the reporting is 100 percent accurate, and the organization denies any wrongdoing, but the attention has pushed the nonprofit to act….
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