Agencies & Consultant

Everything I knew and read about strategic planning said that it took a lot of time and money. I struggled every day to figure out how to get everything done with very limited resources. All the books I read and all the classes I attended bombarded me with copious information and theory. How could I narrow it down and make it work for me in my small nonprofit?...

We are huge proponents of video—carefully planned video with a clear objective. In most campaigns that are focused on major gifts, we are not big fans of a fundraising video, unless there is a reason that prospective donors can’t see impact of the client’s work firsthand...

To achieve victory, a capital campaign must be won on paper before launched on the streets. Hiring fundraising counsel to conduct a campaign feasibility study is a proven and prudent way to ensure campaign success...

Fundraising challenges are part of the package for nonprofit marketers: Attrition, converting small donors into major gift donors, growing the donor base and not to mention factors beyond our control that affect giving trends...

Last month, the NonProfit PRO team attended the 2017 Association of Fundraising Professionals’ International Conference, which took place in the beautiful city of San Francisco. While we walking around the exhibit area, we saw something that caught our eyes—a diversity board! The Alford Group, a professional consulting partner helping board leaders, organizational management and community…

Have you hit anyone up this week? Have you twisted arms? Have you called in the big guns to help you lean on your best targets? Do those words make you cringe? I sure hope so. Because if they don’t, then you’ve got some serious work to do to reshape the way you think about fundraising...

There is a lot of talk these days about fake news. Fake news is intentional misinformation. Falsehoods. I recall getting an email from a friend during the 2008 presidential election. The information presented was shocking, but appeared to be from a “reliable” news source. I spent 15 minutes on Google and found that the information was completely false...

Digital outreach is a crucial component of how nonprofits engage with potential donors. The importance and reach of a nonprofit’s digital efforts require a dedicated professional—or more—to maintain them...

Monthly giving is seeing double-digit increases in year-over-year growth, and for good reason. Nonprofits depend on a continuously scalable base of donors and revenue to fund their important missions and services. Among the many options in an organization’s fundraising portfolio, monthly giving offers a more reliable, steady income stream that is resilient to economic ups and downs...

Since its launch in 2008, the 30,000-square foot Grammy Museum in downtown Los Angeles has provided not only an entertaining look at the enduring legacy of music (one of Michael Jackson's sequined gloves is prominently on display), but also serves as an educational tool, teaching thousands of schoolkids each year about the history and social…