Agencies & Consultant

Make Video a Powerful Tool, Not a Wasted Resource
June 7, 2017 at 10:04 am

We are huge proponents of video—carefully planned video with a clear objective. In most campaigns that are focused on major gifts, we are not big fans of a fundraising video, unless there is a reason that prospective donors can’t see impact of the client’s work firsthand...

How Nonprofits Can Develop More Targeted Fundraising Programs
June 5, 2017 at 10:44 am

Fundraising challenges are part of the package for nonprofit marketers: Attrition, converting small donors into major gift donors, growing the donor base and not to mention factors beyond our control that affect giving trends...

AFP International Conference Attendees Share Thoughts on Diversifying Your Board, Donors, Methods
June 2, 2017 at 10:37 am

Last month, the NonProfit PRO team attended the 2017 Association of Fundraising Professionals’ International Conference, which took place in the beautiful city of San Francisco. While we walking around the exhibit area, we saw something that caught our eyes—a diversity board! The Alford Group, a professional consulting partner helping board leaders, organizational management and community…

Should You ‘Hit People Up’ and ‘Twist Their Arms’ For Gifts?
May 8, 2017 at 10:32 am

Have you hit anyone up this week? Have you twisted arms? Have you called in the big guns to help you lean on your best targets? Do those words make you cringe? I sure hope so. Because if they don’t, then you’ve got some serious work to do to reshape the way you think about fundraising...

Falsehoods: Check the Sources!
May 3, 2017 at 9:50 am

There is a lot of talk these days about fake news. Fake news is intentional misinformation. Falsehoods. I recall getting an email from a friend during the 2008 presidential election. The information presented was shocking, but appeared to be from a “reliable” news source. I spent 15 minutes on Google and found that the information was completely false...

Top 5 Digital Skills For Nonprofit Professionals
April 27, 2017 at 9:12 am

Digital outreach is a crucial component of how nonprofits engage with potential donors. The importance and reach of a nonprofit’s digital efforts require a dedicated professional—or more—to maintain them...

The Future of Donor Acquisition Is Digital
April 25, 2017 at 10:53 am

Monthly giving is seeing double-digit increases in year-over-year growth, and for good reason. Nonprofits depend on a continuously scalable base of donors and revenue to fund their important missions and services. Among the many options in an organization’s fundraising portfolio, monthly giving offers a more reliable, steady income stream that is resilient to economic ups and downs...

Grammy Museum Merges With Grammy Foundation on Music Preservation Efforts
April 24, 2017 at 9:26 am

Since its launch in 2008, the 30,000-square foot Grammy Museum in downtown Los Angeles has provided not only an entertaining look at the enduring legacy of music (one of Michael Jackson's sequined gloves is prominently on display), but also serves as an educational tool, teaching thousands of schoolkids each year about the history and social…

5 Trends Facing Nonprofits Now
April 20, 2017 at 3:24 pm

Evaluating—or re-evaluating—recruiting strategy, community outreach and ways to improve volunteer programs should include a thorough understanding of current trends and changes impacting the nonprofit sector. In conducting our latest research into the state of volunteerism and volunteer screening in America, we asked for feedback from more than 700 nonprofit professionals...