The Quest for Younger Donors
Is your CEO concerned that your donor base is aging? Is your board pressing you to target younger donors? Are your younger staff members bemoaning the fact that your marketing materials aren't relevant anymore?
They're all wrong.
When I entered the direct-response fundraising world in 1985, everyone was terrified that donor files were aging and that the younger folks, dubbed "baby boomers," were not giving. What would we do?