The Quest for Younger Donors
● Rejoice in your older donors. Cultivate them well.
● Invest in a strong planned-giving program. Don't leave it to chance. Take half of the next bequest you get and fund a couple years of planned-giving work. It'll be the best long-term ROI you'll see.
● Choose your media channels wisely. If your best donors are 55+ (they are), make sure you communicate with them via their preferred channels — not your staff's preferred channels.