Who’s Afraid of the Big, Bad Ask?

Reynold Levy’s book, “Yours for the Asking: An Indispensable Guide to Fundraising and Management,” is a how-to guide for those who are afraid or hesitant about asking for money and those who are simply trying to improve the effectiveness of their fundraising.

“Giving is not a spontaneous act,” Levy writes. “People, corporations, and foundations donate funds largely because they are asked to do so. It is a puzzle that while giving funds to nonprofit institutions is hardly unusual, the act of asking seems so universally disliked, misunderstood, and disdained.”