White House Deluged With Red Mail From AmazingCauses Web-to-Print Marketing Platform for Nonprofit Businesses
PHOENIX, AZ, May 14, 2009 — It took Red Envelope Project supporters just a few mouse clicks to send nearly 40,000 red envelopes to Washington at about a dollar each. Typical problems for nonprofit direct marketing campaigns -- writing a message on an empty envelope, addressing it correctly, paying proper postage, and ensuring all mail goes out the same day for maximum impact -- disappeared when supporters used AmazingCauses in their March campaign.
AmazingCauses is a new Web-to-Print direct marketing service being launched today by AmazingMail.com Inc. at the Phoenix Business Journal's Nonprofit Business Summit at the Sheraton Downtown Phoenix Hotel. The company's CEO Chris Lynde and VP Marketing Peter Vanderlee will be participating in panel discussions at the summit while other company representatives demo the new AmazingCauses service.
"I was very happy with what AmazingCauses did for our campaign," says Christ Otto of the Red Envelope Project, a grassroots movement he founded to oppose President Obama's position on the sensitive issue of abortion rights. "AmazingCauses not only offers very convenient online service, the people running the service were very professional in adapting it to our specific cause. So I'll be using it again but this time for a completely separate project. It will help raise funds for my ministry, the Beacon Hill House of Prayer."
Another AmazingCauses client is Ahava Kids (www.amazingcauses.com/ahava) where one mouse-click can send a personalized card in the mail expressing inspiration, restoration and hope to young victims of human trafficking. And each online purchase of a two-dollar Ahava Kids card triggers an automatic 70-cent donation to Avaha Kids.
Multi-channel integration offers a bright future for direct marketers. According to Winterberry Group LLC, most marketers have found that online channels demonstrate greater value as a complement to direct mail applications. Estimated benefits range from a 7 to 10 percent lift, to several times expected results.