White House Deluged With Red Mail From AmazingCauses Web-to-Print Marketing Platform for Nonprofit Businesses
PHOENIX, AZ, May 14, 2009 — It took Red Envelope Project supporters just a few mouse clicks to send nearly 40,000 red envelopes to Washington at about a dollar each. Typical problems for nonprofit direct marketing campaigns -- writing a message on an empty envelope, addressing it correctly, paying proper postage, and ensuring all mail goes out the same day for maximum impact -- disappeared when supporters used AmazingCauses in their March campaign.
AmazingCauses is a new Web-to-Print direct marketing service being launched today by AmazingMail.com Inc. at the Phoenix Business Journal's Nonprofit Business Summit at the Sheraton Downtown Phoenix Hotel. The company's CEO Chris Lynde and VP Marketing Peter Vanderlee will be participating in panel discussions at the summit while other company representatives demo the new AmazingCauses service.
"I was very happy with what AmazingCauses did for our campaign," says Christ Otto of the Red Envelope Project, a grassroots movement he founded to oppose President Obama's position on the sensitive issue of abortion rights. "AmazingCauses not only offers very convenient online service, the people running the service were very professional in adapting it to our specific cause. So I'll be using it again but this time for a completely separate project. It will help raise funds for my ministry, the Beacon Hill House of Prayer."
Another AmazingCauses client is Ahava Kids (www.amazingcauses.com/ahava) where one mouse-click can send a personalized card in the mail expressing inspiration, restoration and hope to young victims of human trafficking. And each online purchase of a two-dollar Ahava Kids card triggers an automatic 70-cent donation to Avaha Kids.
Multi-channel integration offers a bright future for direct marketers. According to Winterberry Group LLC, most marketers have found that online channels demonstrate greater value as a complement to direct mail applications. Estimated benefits range from a 7 to 10 percent lift, to several times expected results.
In business since 1999 serving thousands of for-profit and nonprofit business clients across the U.S., Phoenix-based AmazingMail has automated the tedious tasks of creating and running multi-channel marketing campaigns. At AmazingCauses.com, any supporter can in just a few minutes easily design or select a postcard, folding card or other mailing piece, add or buy a mailing list, pick the most cost-effective postage rate, pay by credit card, and even track the mailer's progress though the postal system. They can also use AmazingCauses.com to create campaign-specific Web site "landing pages" that drive advocacy, outreach and fundraising through downloadable "GiveWidgets" and other automated Web tools.
AmazingCauses provides an automated Web-to-Print marketing services platform that gives nonprofit businesses a highly effective, targeted way to reach out to supporters anywhere, anytime, and in turn lets those supporters take action while being cost-neutral or even adding to a cause's fundraising goals.
About AmazingMail.com Inc.
Established in 1999 AmazingMail.com Inc. is driving small business and nonprofit business direct marketing campaigns for customer/supporter acquisition, cross-sell, up-sell, retention and loyalty programs. The company's online services deliver text-to-print, text-to-mobile, digital direct mail, email and personalized Web page (PURLs) campaigns that start at $1,500. Direct mail from these campaigns can be delivered in quantities of one to more than a million in 24 hours or less with unparalleled quality.