ProSpeak: What Americans Really Need to Know About Charities
... and how self-appointed watchdogs are muddying the waters.
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Tom Harrison
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This confusion would be laughable if the subject wasn't so serious. As a result of this simplistic dependence on an arbitrary ratio rather than a full examination of an organization's program effectiveness, well-known nonprofits like Girls Scouts of the USA are rated A- by AIP but given only two stars by CN.
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Tom Harrison is the former chair of Russ Reid and Omnicom's Nonprofit Group of Agencies. He served as chair of the NonProfit PRO Editorial Advisory Board.
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