ProSpeak: What Americans Really Need to Know About Charities
For a charity to be entrusted with precious donor dollars, it should require far more than compliance with a simplistic formula. It calls for strong impact, growth, effective programs, sound management and marketing, and the highest ethics.
When a nonprofit organization can answer these questions in the affirmative, then it has earned the right to ask donors for their time, talent and treasure. And that gives them and other supporters the opportunity to do their part in making the world better, which makes each of us, everyone, all the richer. FS