ProSpeak: What Americans Really Need to Know About Charities
... and how self-appointed watchdogs are muddying the waters.
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Tom Harrison
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Since Americans at all levels are trying to make the most of every dollar, what should people know before choosing to give money to a charity?
Throughout the worldwide investment community there is widespread agreement on the basic metrics that should be considered when potential investors are choosing where to place their hard-earned dollars. In evaluating a corporation, investors can assess leadership, revenue growth, price/earnings ratios and profit margins.
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Tom Harrison is the former chair of Russ Reid and Omnicom's Nonprofit Group of Agencies. He served as chair of the NonProfit PRO Editorial Advisory Board.
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