Virilion Poll: Donors Interested in “Keeping-Up” Through Social Media

WASHINGTON, DC – A majority of donors say it is important for nonprofit and charitable organizations to use social media to communicate with their supporters (52 percent). Higher-level donors show greater interest in being kept informed through social media than lower-level donors. Half of high-level donors (51 percent) say they are interested, compared with 43 percent of medium- and low-level donors.