Michele Salomon

WASHINGTON, DC – A majority of donors say it is important for nonprofit and charitable organizations to use social media to communicate with their supporters (52 percent). Higher-level donors show greater interest in being kept informed through social media than lower-level donors. Half of high-level donors (51 percent) say they are interested, compared with 43 percent of medium- and low-level donors. Supporters cite a variety of types of information that they would be most interested in being updated on by an organization’s blog, social-networking site or RSS feed. These include news and announcements (39 percent), success stories (36 percent), opportunities to volunteer