Twitter: It Isn't Just for Breakfast Anymore
Jennifer sees social media as being on the front lines of patient relations and heading off disgruntled customers and making them whole again before their word of mouth is broadcast far and wide.
“When we find a blog in which a parent talks about a bad experience, we alert our clinical leaders who can look into the matter and help remedy it,” Parris explains. “Twitter allows us to do the same thing. It has a great search function that allows us to monitor what's being said.”
“We're still new to the Twitter conversation, but believe our uses for it will expand as our followers grow.”
Twitter Litters—Animal Groups and Twitter
Gary Nice, founder of National Canine Cancer Foundation began telling me the story of his golden retriever, Bailey, who he was forced to put down last January due to cancer that had ravaged him within a month and without warning. His determination to succeed is so strong that he got choked up telling me why he is putting so much energy into his social networking and specifically into Twitter. “I will not rest until this never has to happen to anyone ever again,” he said.
Since Jan. 28 of last year, Gary does his Twittering for 30 minutes at 7 p.m. when he gets home. He has dinner, decompresses and logs back on at 10 p.m. to check it again and will sometimes be tweeting well into the early morning. “It can get exhausting,” he says but, repeating his mantra and tag line, “If we all work together, We Are The Cure." He admits that he can’t keep up this pace for ever and is hopeful that his personal, high-touch social networking will soon pay off. “There will come a day when we will hire someone just to tweet for us,” he says. In fact, some organizations I interviewed have done just that.