Twitter: It Isn't Just for Breakfast Anymore
5.) Use http://www.twellow.com/ to list your own organization and to find prospective followers and invite them (personally!) to follow you because there is something in it for them and not you. Followers are easy to get, quality followers are not—you have to work at it. There are Twitter pyramid schemes that promise thousands of followers in a short time, but why would you want random followers? This is not a time to use the buck shot ammo.
6.) Ask your core volunteers (especially ones with many followers to “retweet” for you, meaning that they re-post your original tweet to all of their followers.)
7.) Seek out companies on Twitter that align with your mission and propose a win-win partnership via the web tool. They will “get it” quickly when they see your organization’s reach to their potential market. I have a major corporate partnership that was born from Twitter set to roll out soon if all goes well.
Check out the really helpful blog that is dedicated to all things Twitter at http://www.twitip.com/. Also, the FAQ section on Twitter’s home page can answer many questions you may still have.
Jared Hughes is the principal and founder of Bellwether Fundraising in Takoma Park, Md. Bellwether specializes in assisting nonprofit clients start and increase legacy planning advancement efforts. You can follow him on Twitter @LegacyPlanning and link with his network on LinkedIn.