A post on the blog A Small Change last month by Jason Dick recommends a few tips based on his observations of the successes of recent Twitter campaigns by EpicChange. The EpicChange campaign raised more than $10,000 on Twitter in 24 hours; and Twestival, a campaign in February where people in cities across the globe connected via Twitter and then met up in person, raised more than $250,000 for charity: water.
I’ve heard the confused refrain over and over, from friends, colleagues and certainly my wife, “This Twitter thing everyone is talking about … I just don’t GET IT. Who CARES what you had for breakfast this morning!?” They are referring to the 140-character “micro-blog” messages that users publish to a web page for a list of “followers” interested in what they have to say.