Today's Featured Blog Posts
Are you putting your brand at risk by ignoring social media data?
"It's imperative that marketers are capable of translating that data into actionable change. Whether it be for learning when is the best time to tweet for your audience or keywords that bring traffic to your website, data can be used in some form or another to influence communication strategy (including future social efforts), improve customer service (including resolving complaints), inform product development and understand consumer interests, habits and behavior." Read the full post.
There's No Better Time for Your Capital Project — Honestly!
"Although reduced incomes may put $10-20 charitable contributions under pressure, the same cannot be said about major gifts and capital fundraising. To a large extent, the individuals and organizations that fit the profile of major donors have not been significantly affected by the economic downturn and continue to stand ready to support worthwhile projects." Read the full post.