Today's Featured Blog Posts
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No Wonder Retention of Online Donors is So Bad
"How can we possibly expect online donors to give again if we aren't communicating with them appropriately online? I am all for multi-channel marketing, so I applaud those organizations that supplemented — not replaced — their online communications with direct mail. But even more importantly, the content of those communications has to be really good. You have to thank, and report back, offer other ways to engage, and ask. Not just silence, and not just more asking." Read the full post.
5 tips for becoming a foundation grants prospect research detective
"To truly build a base of solid foundation grant support, you've got to be vigilantly tracking the scent of money on a consistent basis. How regular? If your organization is new to the world of foundation grant seeking, you can and should reserve a minimum of 30 minutes a day for the sole purpose of foundation prospect research." Read the full post.