ProSpeak: Today’s Challenges, Tomorrow’s Strengths
4. Cultivate. Bring potential supporters into your organization’s circle. Focus on the one resource they can afford to give: time. Provide opportunities for constituents to see the work you do and meet the people involved so you can build relationships that yield long-term support.
5. Communicate. Tell people about your changes or adjustments, and they’ll be much more likely to get involved or make a gift. Get the story out, and show that you’re being proactive.