ProSpeak: Today’s Challenges, Tomorrow’s Strengths
7. Find answers. If you see a decrease in program participation, don’t automatically shrug it off as a product of the economy. Sure, it might be a factor, but analyze the problem and see what is happening and how long it’s been happening. You might discover challenges that help you redefine your services and programs.
8. Partner. Consider partnership opportunities with nonprofit organizations that perform similar services. This might provide new ways to save costs and opportunities to show the community how collaborative you are. Remember to partner for mutual benefit, defining the benefits you wish to obtain first and then partnering — not the other way around.
9. Define a work plan. Make sure your organization has a clear plan of work for the next six to 12 months — in other words, a strategic plan. If not, develop one that helps you stay on track to meet objectives defined by the board.
Executing these strategies will define your success during these times and beyond by protecting you from falling victim to the crisis. It’s essential that you maintain and communicate your belief that your organization continues to do incredible work in the community. The economy shouldn’t diminish your faith in that.
So, why not make the best of these times? Look beyond simple survival. Choose to stay strong and grow stronger. You just might be amazed by the opportunities that approach delivers to your organization. FS
Care to contribute to ProSpeak? If you're a fundraising professional and would like to share your thoughts, send your op-ed column or query to Editor-in-Chief Margaret Battistelli at firstname.lastname@example.org