ProSpeak: Today’s Challenges, Tomorrow’s Strengths
2. Be proactive. Address constituents’ fears about the economy directly and openly. Say, “Here is how we plan to address this crisis.” Don’t wait to be affected; look ahead and anticipate what you can do to be stronger and more efficient. Some donors might even make gifts to help you strengthen the organization. Use the inevitability of change to drive change that you probably already suspect is needed.