Donor Focus: Parents — It’s Not Child’s Play
Today’s parents are busier than ever. We know they juggle jobs and PTA meetings, dog walking, laundry, chaperoning and play dates. So, how do you get your cause onto this congested radar? Appeal to the one thing all parents have in common: kids.
“Many parents are looking for activities that will provide learning experiences for their children, an opportunity for the family to bond, and a way to give back and help the less fortunate,” says Geri Rose Derbyshire, associate vice president of individual major gifts for Save the Children. “Fundraising activities for most charities can accomplish these goals.”