Tips for When and When Not to Do a Feasibility Study

* The lead gift is not clearly identified.

On the flip side, some instances where a pre-campaign planning study might not be necessary include when:

* The agency has had seamless, back-to-back campaigns.

* The campaign is mandated by an accrediting body.

* The lead gift has been secured.

For more, “The Fundraising Feasibility Study: It’s Not About the Money,” edited by Martin L. Novom. 2007, John Wiley & Sons. $50. www.wiley.com/WileyCDA/WileyTitle/productCd-0470120746.html