Elliott S. Oshry

Feasibility, or pre-campaign planning, studies help prepare an organization for a successful capital campaign. But are they always necessary? The book “The Fundraising Feasibility Study: It’s Not About the Money,” edited by Martin L. Novom, offers insights into the feasibility-study process from a host of professional fundraisers. For example, Elliott S. Oshry, executive vice president of fundraising firm Ketchum, talks about the benefits and elements of a pre-campaign planning study, including things like objectives and deliverables, process, and timing. Oshry says there are no downsides to doing a pre-campaign study. Though it requires time and some expense, it usually pays clear dividends. He