The Trinket Dilemma: Considering the Pros and Cons of Premium Incentives
Your goal is to seek out fresh ways to frame your appeal in order to attract new attention from donors who will not be premium-dependent. Think in terms of the lifetime value of your donor, and focus on packages that will stimulate involvement in your mission.
Some tests that have proven successful for other organizations include:
Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.