The Trinket Dilemma: Considering the Pros and Cons of Premium Incentives
Unfortunately, getting rid of premiums might not be as easy as it sounds. A lot of organizations have had premium-based programs in place for many years — and just walking away from them is simply not practical. Typically, those who try it find that simply reducing or eliminating premiums comes at a very high cost. While donor retention and average gift might increase without premiums, those gains all too easily can be offset by a precipitous drop in the total number of donors on your file.
Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.