It may be January now, but December is our favorite month here at NonProfit PRO—and not because of all the holiday cookies and gifts. Well, OK, that’s a big part of it. But it’s not the only reason. The other big one? December means Gold Awards.
It’s that magical time when we get to recognize the best, most memorable, most innovative fundraising campaigns of the previous year. It’s a big responsibility, and choosing the winners is no easy task. All of these entries are just so good—our judges, led by expert direct-marketing and fundraising analyst Paul Bobnak, director of our sister site Who’s Mailing What!, had their hands full. But boy is it rewarding seeing the work of all you fundraisers out there, and the massive impact you help nonprofits achieve.
We believe recognition is as important as it is powerful, and we take our role in judging these awards very seriously. So, this year, we partnered with our friends at Turnkey—the preeminent authority on recognition as a driver of fundraising growth—to do it right. We’ve beefed up this story to include more images, more analysis and the most creative campaigns we could get our hands on.
So sit back and enjoy the 2016 Gold Awards for Fundraising Excellence. We know we did.
Click on a category for a detailed profile of the winning campaign:
- Campaign of the Year: Episcopal Relief & Development (Sanky Communications)
- Direct Mail - House: Massachusetts Society for the Prevention of Cruelty to Animals (DaVinci Direct)
- Direct Mail - House (Silver): Camillus House & Health (New River Communications)
- Direct Mail - Acquisition: North Carolina Museum of Art (Daniller + Company)
- Direct Mail - Acquisition (Silver): Yellowstone Park Foundation (New River Communications)
- Email: Farm Sanctuary (Avalon Consulting Group)
- Multichannel: Susan G. Komen (Merkle Inc.)
- Sustainer/Monthly Giving: Drug Policy Alliance (Sanky Communications)
- Special Event: Catholic Charities of the Archdiocese of Washington (DaVinci Direct)
- Renewal: National Women's History Museum (The Stone Group Inc.)
- Special Appeal: The Barnes Foundation (Daniller + Company)
- Social Media: Camphill Special School
- Website: Phoenix Rescue Mission (Grizzard Communications Group)