This Month — A Brandraising Twofer
3. Set up your donor database to send you an e-mail reminder as soon as a new contact is entered. The reminder to send a thank-you note should include the individual's name, address and giving history, and you'll want to get it done within a day or two.
4. Aim to send a thank-you for each gift within one week of receipt. If the gift is large for your organization, ask the executive director or a board member to call the donor (unless he has specifically asked you not to) to say thanks personally and promptly.