This Month — A Brandraising Twofer
4. Aim to send a thank-you for each gift within one week of receipt. If the gift is large for your organization, ask the executive director or a board member to call the donor (unless he has specifically asked you not to) to say thanks personally and promptly.
5. When people donate online, make sure the automated thank-you your secure server sends (you do have a secure server, right?) works and is written in a way that reinforces donors' belief in the value of supporting your work. Follow up the automated thank-you with something more personalized by mail within two weeks.
Lastly, as you look ahead to the end of the year, consider how you'll thank any new or existing donors. Your mother will be so proud.
Fundraising and the End of the Year
Yep, it's that time of year again, and many of us are immersed up to our eyelashes in the year-end campaign season. We've written and designed our appeals; developed campaigns; strategized with vendors, designers and consultants; and sent appeals out into the world hoping they will be lovingly welcomed by deep-pocketed donors.
Sure, it'd be fun to put your feet up on the desk and wait for the checks and online donations to come pouring in. But there are a few things you might want to do first.
Advertise on your own website
Most people who give to a year-end appeal are likely to visit your website before they donate — either because they prefer to give online or because they want to check you out. Make it easy for them to give fast by creating an ad that uses the same creative (design/copy) as your appeal that they instantly recognize and can click on to jump to a secure donations landing page.