This Month — A Brandraising Twofer
In her new book, "The Nonprofit Marketing Guide" (Jossey-Bass, 2010), author Kivi Leroux Miller describes an experiment in which she sent $25 donations to 16 nonprofits. The results are shocking. Of the 12 national organizations she gave to, only four acknowledged that she gave a gift. The three regional organizations had the same percentage — one of three recognized the gift. It took two weeks to hear back from one organization, and another's only acknowledgment of the gift was to sign her up for its newsletter.