Don’t Let Sleeping Dogs Lie
Testing to keep its control fresh is a winning strategy for a Utah animal refuge.
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Cary Castle
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Just as testing was the key to BFAS finding a successful direct-mail fundraising program, any organization can benefit from the continuing evolution that testing allows. The BFAS story shows that this can be accomplished with a well thought-out strategy. Frequent testing also allows your organization to have more than one control that you can rotate to keep your packages fresher in the battle against package fatigue.
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- Companies:
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- Cary Castle
- Robbin Gehrke
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