Tapping Into the Power of Multicultural Philanthropy
- Build strategic alliances: Build relationships with the "influentials" in these communities. These often are community-based religious, civic or business leaders whose attitudes and opinions matter because they have a sphere of influence. Having credibility and the trust of the community, these influentials help spread the word and can affect whether people give. Ethnic print, broadcast and online media play a similar role in spreading the word and shaping public opinion.