Tapping Into the Power of Multicultural Philanthropy
- Test the market: Go to diverse audiences and seek feedback on your fundraising and education materials. Do your Web site, brochures, annual reports and other material reflect a multi-ethnic context? Do you translate into other languages, and do those translations include linguistic nuances?
- Increase fundraiser diversity: Groups such as the National Association of Fundraising Professionals have launched local initiatives designed to increase the number of fundraisers of color. For example, the AFP'S Massachusetts Chapter has launched the Diversity Fellowship Initiative, a two-year program that matches fellows with mentors and provides ongoing career development and training, and assists the fellows in building their organization's capacity.