Susan G. Komen Signs Integrated Direct Response AOR With Merkle
Merkle, a technology-enabled, data-driven performance marketing agency, announced that the Susan G. Komen organization has once again selected Merkle as its integrated direct response agency of record for another three years. Susan G. Komen, whose mission is to save lives and end breast cancer forever, began its full-service engagement with Merkle in 2009. The expansion of the long-term partnership exemplifies Merkle's focus on providing nonprofit clients with world-class services and innovations to advance fundraising through engagement with loyal donors.
Merkle will help Susan G. Komen manage its direct marketing program through services that include direct mail; digital media placement and strategy, including search engine marketing (SEM), display, email fundraising and social media; creative design; program management; print production; analytics; and integrated strategy, execution and fulfillment. In 2014, Susan G. Komen complemented its direct response engagement with Merkle by adding the digital marketing suite of services to their existing contract to better track and measure outreach to the breast cancer community and Komen donors and supporters.
"As direct marketing programs become more integrated across multiple media and channels, it is important for nonprofits to develop a 360-degree view of constituents to increase donor engagement and maximize the value of their donor portfolio," said Will Bordelon, Merkle's executive vice president, vertical markets. "Merkle is excited to partner with Susan G. Komen, one of the nation's leading and forward-thinking nonprofits, as they look to advance their mission and build meaningful donor relationships."
"During our long relationship, Merkle has demonstrated an extraordinary commitment to our mission to end breast cancer forever, and to reach and engage the people we serve," said Norm Bowling, Komen's chief revenue and marketing officer. "Because of its steadfast dedication to our team and our success, we honored Merkle with the Agency Partner of the Year Award at our Komen Leadership Conference in 2014."