Strike a Match
The Coast Guard Foundation and Toronto's Kids Help Phone formed some winning partnerships with donors, with their appeals, with corporate partners and with matching gifts.
“Help us keep our promise to kids — to be there whenever they cry out for help.”
The letter is signed by KHP President and CEO Sharon Wood, followed by Facebook, YouTube and Twitter links, and a link to the KHP website. Also included are three hyperlinks directly to the donation page of the microsite in the body of the e-mail, as well as a “Buy Time” button in top right of the e-mail.
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