Strike a Match
The Coast Guard Foundation and Toronto's Kids Help Phone formed some winning partnerships with donors, with their appeals, with corporate partners and with matching gifts.
The earlier messages really focus on the stories, with the video element perhaps the most powerful. It relays the difficult situations and dire tales of depression the children call in with at a time usually focusing on joy. Then it shifts more to a time-sensitive appeal, as demonstrated by two of the messages last year.
« Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 AllNext »
Related Content
Comments
