So Fast Google Can't Ignore You: Donations Optimized for SEO
SOS Children’s Villages is a large, international children’s charity helping orphaned and abandoned children in 133 countries around the world. Its role is to raise funds in Canada to fund programs in Africa, Asia and Latin America.
Using SEO to attract overseas donations
So much rides on our search engine rankings. In Canada, 3 percent to 6 percent of donated dollars go to international charities. It’s a very competitive marketplace for all nonprofits and extremely competitive for international charities. Advertising can be effective, but it’s also costly. Search engine optimization (SEO) allows us to capture the attention of the niche market of people who may want to make an overseas donation.