Search Engine Marketing

The best nonprofit organizations develop and execute their marketing plan with the same level of rigor as any for-profit brand. At the end of the day, we are ultimately trying to sell our cause to people, get them to engage with us, donate to our work and then advocate for our organization...

The nonprofit technology landscape moves so quickly, it’s hard to keep up. Technology in the nonprofit space means more than simply posting on Facebook or getting set up with the best CRM. When used wisely and strategically, nonprofit technology can often mean better and more efficient ways to raise money, to build relationships with your community and to accomplish your mission...

Let’s face it—there’s a plethora of information out in the vast cyberspace about different types of technologies available to help improve your nonprofit. It can all get a little confusing, can’t it? But it all comes down to what your nonprofit it looking to improve. Are you looking to create more brand awareness to drive more donations? Let’s take a look at a tool out there that we’ve all heard of, but (maybe) are not taking advantage of...

It’s no surprise that many nonprofits turn to the Internet to meet fundraising goals and connect with potential donors. But, does using the Internet for fundraising pose any legal issues? For example, if you have a nonprofit in Pennsylvania, but your online fundraising post reaches a donor in California, is your nonprofit now conducting business in California?...

When the time draws near for the yearly 10K run or the cleaning drive at the local park, nonprofits always call on their volunteers to take the lead and make sure things run smoothly. If your nonprofit hasn’t gotten around to setting up a workflow for volunteer management or if you’re still on the fence about using volunteers...

It’s not often that you see the word “fun” and “algorithm” in the same sentence. (Okay, fine. Maybe you do, if you’re a marketing nerd like I am.) But think about this: Google has really been around for more than two decades. With a history like that, there's got to be at least some compelling trivia,…

Google believes in “moments of intent” and “micro-moments” relative to how consumers search. The question is—are we, as nonprofit marketers, truly available at the moments when people really need us?

Your nonprofit can have the most amazing website on the planet, but if nobody can find you, it’s just going to sit there to the sound of crickets. It’s true. You’ll get no visitors, no engagement, no action. That’s why it’s vital to use SEO best practices and optimize the content on your website for…

Search giant Google updates its algorithms hundreds of times a year to improve search for its millions of users. Keeping up with the latest upgrades might seem impossible, but all you need to know is this: Now, more than ever, it’s crucial to develop and publish timely, quality content that is relevant, fact-based and easy…

If a nonprofit only has resources to execute one online marketing activity, it should be Google Ad Grants for nonprofits. The biggest missed opportunity in online marketing for so many great nonprofits is taking full advantage of this program. Through Google Ad Grants, approved 501(c)3’s can receive $10,000 in free Google Ad spend every single…