Six Key Attributes of Sticky Messages

Fundraisers spend time and resources creating messages for cases, proposals and campaigns. But how many of them actually stick?

In his session "Sticky Ideas: How to Make Your Fundraising Messages Powerful and Persuasive" at the 2009 Bridge Conference held last week near Washington, D.C., consultant Bernard Ross defined what makes ideas stick, why sticky ideas work and why they're essential to fundraising, and how they can be applied by fundraisers in their work with donors, board members and others.