Bernard Ross

Fundraisers spend time and resources creating messages for cases, proposals and campaigns. But how many of them actually stick?

In his session "Sticky Ideas: How to Make Your Fundraising Messages Powerful and Persuasive" at the 2009 Bridge Conference held last week near Washington, D.C., consultant Bernard Ross defined what makes ideas stick, why sticky ideas work and why they're essential to fundraising, and how they can be applied by fundraisers in their work with donors, board members and others.

Every fundraiser has his or her tried-and-true bag of tricks. But in this day of donors seeking to be more actively involved with the charities they support, it might be time to bury those bags and try a fresh approach.

That's the question that Paula Birnbaum Guillet, head of fundraising development and innovation at UNICEF, and global fundraising consultant Bernard Ross ask in this month's cover story, a special report on fundraising innovation. The consensus: If your approach to fundraising is overrun with the weeds of fear and stale thinking, it’s time to sow some seeds of innovation. This report shows you how.

Relationships 2.0
From the Barack Obama fundraising juggernaut to an ironic, grassroots campaign for Planned Parenthood, fundraising in 2008 was all about relationships — both off- and online. In her "Relationships 2.0" feature, Sarah Durham wrangles the overarching strategies from a number of efforts, which you can use in your own campaigns.

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