SGIA Acquires NAPCO Media
Back in 2017, the Specialty Graphic Imaging Association (SGIA) and NAPCO Media formed a strategic partnership to create a global platform to connect print service providers and suppliers in the graphic and visual communication industry, which resulted in PRINTING United.
To further enhance its current partnership with NAPCO Media, SGIA announced that it has acquired NAPCO Media. Unanimously approved by SGIA's board of directors, NAPCO Media — the parent company of NonProfit PRO, Printing Impressions, Packaging Impressions, PromoMarketing, In-Plant Impressions, TotalRetail, Target Marketing and Wide-Format Impressions — will become an LLC and will continue to operate as an independent entity, as announced in a press release.
“In an industry where traditional boundaries and segments continue to come together, an organization that spans the breadth of the industry is needed more than ever,” Ford Bowers, CEO and president, SGIA, said in the release. “Research, education, training, relationships, government affairs, technology and more are not nearly as siloed as they once were. It is imperative that organizations develop a broad ability to address market needs, either through more close-knit collaboration or, as in this instance, combination.”
Dave Leskusky, who will remain NAPCO Media president, said, “We are thrilled to cement our relationship with SGIA. NAPCO Media and SGIA share a common mission to build community and be the primary resource for information and education to help the industry flourish. In order to best serve our communities, we need to create a year-round platform that includes events, media, research and more. Combining forces makes perfect sense.”
“While SGIA is buying NAPCO Media,” Leskusky continued, “this is more of a vertical merger designed to capitalize on our unique strengths and lay the foundation for organic growth. Our current plan amplifies the strengths of each company to extend our reach as a combined organization across all of the audiences we serve.”