Seven Disaster Fundraising Don’ts

During times of disaster, it can be hard for organizations to get their messages heard. At Fundraising Day in New York in late June, Dennis Lonergan addressed the problem as co-presenter of a session on making your organization’s voice heard above the din.

Taking advantage of all of your organization’s modes of communication to make its message heard during these times is challenging but crucial, said Lonergan, principal at New York City-based Eidolon Communications, a direct-marketing and member-communications consulting firm specializing in nonprofit, advocacy and political groups.