Seven Disaster Fundraising Don’ts
5. Don’t be swayed by a single board member or major donor who has a heightened sense of fear or caution with regards to the disaster or how your organization positions itself in light of it. “Don’t just listen to one worried apple,” Lonergan said.
6. Don’t make assumptions that undermine your organization’s need for support. Don’t assume donors won’t care about your cause, related or not, during times of disaster.
7. Don’t base your organization’s decisions on unverified information, e.g., “I’ve heard that most mailers have postponed their campaigns.”
Dennis Lonergan can be reached via www.eidolonnyc.com