Seven Disaster Fundraising Don’ts
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1. Don’t anticipate failure. Just because your organization might not be 100 percent part of the story doesn’t mean you don’t have something to say.
2. Don’t use the din as an excuse to not fundraise or to lower your goals. “A campaign deferred is a campaign defeated,” Lonergan said. While it might seem like the noble thing to do to hold off on your organization’s fundraising efforts, if you operate by that mind set there will always be an excuse to not fundraise.
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- People:
- Dennis Lonergan
- Places:
- New York City
E
Abny Santicola
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