Easier Said Than Done: Secrets for Maximizing Your Net Revenue
● Telemarketing: Don't let your own distaste for this maligned medium turn you away. It can be very effective; some donors respond well to telemar- keting. The cost is higher than direct mail, but you can expect response rates that dwarf what you get from direct mail.
A word of caution: A sudden, significant increase in contact can be counterproductive, giving you lower response across the board. If you decide to send more mail, do so gradually.