Easier Said Than Done: Secrets for Maximizing Your Net Revenue

Why is it that great wisdom always seems to be wrapped in paradox? Why can't the saints and sages just give us clear, non-
contradictory instructions that we can follow like a checklist? I don't know. But in a premature bid for guru-hood, I'm going to give you two secrets for improving your fundraising net revenue — and they are two opposite approaches.