Say What You Mean — In More Ways Than One
The 8.5-inch-by-11-inch, four-page letter also is on off-white paper and simple. The IRC logo appears in the upper left corner in black and white. The letter is written by Brokaw, announced at the beginning of the letter as “Co-chair, Board of Overseers,” and is very well-written, with a high-touch feel to it. Brokaw begins by talking about his professional experience with IRC (“When I go on assignment to the world’s trouble spots, I often discover the IRC there ahead of me”), then moves to his personal connection to the organization (“If I seem to be writing about the IRC in very personal terms, there is a reason. You see, the Brokaw family has a long history with this remarkable organization”).